In January 2001, Dean Edward Miller called for a task force to address the need for a health division policy on branding health information with the Hopkins name. A 20-member Task Force on Health Information was established with faculty and staff representatives from across the health divisions, under the faculty leadership of Peter Greene. The Task Force worked together for more than 18 months to develop a policy and set of guidelines that would ensure higher quality and greater consistency among health information products that carry the Hopkins brand. The Task Force Report, completed in the summer of 2003, recommended the adoption of a policy and guidelines, and the rechartering of the existing Consumer Health Information Management Group to serve the broader, institutional need of addressing the growing number of branding opportunities involving health information developed for physicians, nurses, researchers and other health care professionals. The Report also encouraged the establishment of a process for the ongoing management of the risks associated with such products. The deans of the health division schools and the president of The Johns Hopkins Health System accepted the Task Force Report and its recommendations in the fall of 2003.
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