If the health information project is proposed to be Hopkins branded and there is outside support, it is a Category III project.

Category III projects involve branding with the Hopkins name, logo, likenesses, and/or marks and one of the following: 

• there is outside support (such as unrestricted educational gifts or grants) from commercial sources to cover the project’s operating expenses.

Category III projects may involve use of outside vendors providing contractual services. 

Examples

• Departmental website supported by unrestricted gifts from pharmaceutical companies
• Book written by faculty supported by pharmaceutical sponsors
• Book written by faculty and published by outside publisher
• Book written by staff to support institutional goal or mission underwritten or published by outside sponsor.

Guidelines:

BRANDED WEB projects on JH Servers:

• Follow Web publishing guidelines of respective school.

BRANDED WEB projects not on JH Servers:

• Contact the respective JHM, SON or BSPH public affairs office for applicable standards. HIMG will require a final review and approval of the context in which the brand will be used.

For all Web-based projects:

• Abide by HON (Health on the Net) code of conduct, as of 2/01/03)

Provide HIMG with a Written Content Management Plan:

Provide HIMG with a written plan explaining how content will be developed and who will be responsible for content oversight within the appropriate department, division, or administrative unit. In cases involving multiple schools, the individual or group responsible for oversight of content may be designated by HIMG.

SUGGESTION: For projects with broad impact, the initiators of the project should consider implementing a more formal system of peer review and/or editorial board oversight.  In some cases, HIMG may recommend that peer review and/or editorial board oversight be required.

• Obtain support of department, division, or administrative unit. Email or letter on department letterhead to HIMG will be acceptable.
• Obtain HIMG approval if project involves multiple schools.
• Ensure there is agreement concerning who will be responsible for the project.
• Obtain institutional legal review of outside contracts.
• • Legal review should at least address:
  • • JH retention of copyright
    • endorsement disclaimers
    • right to review and approve context for use of name
    • editorial control
    • exit clauses
    • financial terms
    • obtain approval of financial terms (ie: brand value) from respective chief financial officers.

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